From the late 1950s, some beautiful graphics to promote Herbsaint as served in New Orleans.
This was the first major change to Herbsaint packaging by The Sazerac Co., with all new labeling, and a ribbon and wax seal where the old Legendre & Co. paper seal once was.
J. Marion Legendre, and The Sazerac Co. both went beyond their competitors in not only producing an excellent product with Herbsaint, they both would pay a great deal of attention to the graphics and packaging of Herbsaint.
Legendre Anisette was another early product offered by Legendre & Co., as J. Marion Legendre looked for ways to broaden his line of spirits and bitters.
Legendre Anisette was mentioned in the inaugural 1934 Herbsaint recipe booklet, as an ingredient in The Herbsaint cocktail.
Legendre Anisette
March 1st marks the seventy fifth anniversary of the name Herbsaint.
Following the early post prohibition launch of Legendre Absinthe, the F.A.C.A. "requested" that J.M. Legendre change the name of Legendre Absinthe, to a name that would better fit the Federal regulations, so Legendre Herbsaint, became the new name for Legendre Absinthe.
March 1934 New Orleans billboard announcing "Herbsaint, The New Name for Legendre Absinthe".
U.S. Trademark Document
Original 1934 Unused Herbsaint Label
Stop by The Sazerac Company and see their beautiful new website.They should have a nice Herbsaint related surprise for drinkers later this year...
Stay tuned for more info.
December 5th 1933, Prohibition is repealed and J.M. Legendre launches "Legendre Absinthe" in New Orleans.
J. Marion Legendre was one of the first people in the southern United States to receive a Federal Rectifiers permit from the F.A.C.A. following repeal.
Legendre & Co. held Rectifiers Permit number R-48, which is still in use today by The Sazerac Co. in making Herbsaint in the modern era.
Marion Legendre was able to bring Legendre Absinthe to market much quicker than other distilled spirits that required years of aging, giving Legendre & Co. the advantage of having a delicious drink on the market ahead of his competition, that did not need years of barrel aging.
Pictured below is a rare news paper advertisement from December 1933 for the new Legendre Absinthe.
A very rare Legendre Absinthe bottle.
