The New Herbsaint Original

I received the new Herbsaint Original yesterday, and I'm very happy with all of the hard work Sazerac has put into bringing back 1930s and 1940s Herbsaint. I'll post some detailed tasting notes, and photos shortly.

I'm very Happy!

Presenting Herbsaint Original

All I can say is WOW!

Herbsaint Original Prototype Bottle

The Sazerac Co. has created a beautiful new bottle for the upcoming Herbsaint Original.

Stay tuned for more info.....

Herbsaint Original

The finalized label for the vintage formula 100 proof Herbsaint, more details will be announced by the Sazerac Co. this fall.

Keep watching there will be some exciting news regarding the upcoming launch of Herbsaint Original.

Everything New Is Old Again

A quick look at the mock up of the New Herbsaint, which is a revival of the original version of Herbsaint by J. Marion Legendre.

The New Herbsaint Original is a revival of the original 1930s formula, No Grande Wormwood, and the lab sample tastes really nice, and compares well with vintage Herbsaint.

The Sazerac Company will have an official announcement soon with more information about the up coming release date which should happen this fall.

I'm very happy!
And will post more pictures from Tales shortly.

Happiness is...

Tasting the contents of this glass.

Stay tuned for more information.

I'm very pleased.

Tales of the Cocktail kicks off with a celebration of Herbsaint’s 75th Anniversary

Tales of the Cocktail kicks off with a celebration of Herbsaint’s 75th Anniversary

Contact:
Ann Tuennerman: 504-343-4285; ann@talesofthecocktail.com

Tales of the Cocktail kicks off with a celebration of Herbsaint’s 75th Anniversary

NEW ORLEANS – June 30, 2009 – The 7th annual Tales of the Cocktail kicks off its five-day schedule of soul stirring events with a celebration 75 years in the making. On Wednesday July 8th at 2 pm at the Hotel Monteleone, Ann and Paul Tuennerman, Founder and Executive Director of the New Orleans Culinary and Cultural Preservation Society of Tales of the Cocktail, will be joined by authors, chefs, mixologists and members of the media as they toast the 75th Anniversary of Herbsaint and the start of Tales of the Cocktail 2009 with Herbsaint Frappés.

The Sazerac Company of New Orleans will be launching a Herbsaint Absinthe product in the Fall of 2009. It will resurrect the original formula used by J. Marion Legendre from 1934 when his product was called Legendre Absinthe. He later renamed the product Herbsaint after being forced by the government to cease using the word Absinthe.

Further honoring this unique flavor of New Orleans, the New Orleans Culinary and Cultural Preservation Society will unveil a plaque that will be placed at 124 Baronne Street, the site of J.M. Legendre’s Pharmacy where Herbsaint was born. In addition to Herbsaint Frappés, the event will also feature the Creole Julep and the Sassy Southern Belle, the official alcoholic and non-alcoholic cocktails of this year’s events, as well as Herbsaint and Sazerac truffles.

WHAT:
Toast the official start of Tales of the Cocktail 2009 with Ann Tuennerman, founder of Tales of the Cocktail, and Robert Hess, the 2009 Cocktail Ambassador.

In honor of Herbsaint’s 75th Anniversary, complimentary Herbsaint Frappes will be served as well as the Creole Julep, the official cocktail of 2009, and the Sassy Southern Belle, the official non-alcoholic cocktail of 2009. Attendees will also enjoy Herbsaint and Sazerac truffles.


WHERE:
Hotel Monteleone
Main Entrance/Front Steps
214 Rue Royale
New Orleans, Louisiana

WHEN:
Wednesday July 8, 2009
2:00PM – 3:00PM

We will be there of course, with a few old Herbsaint artifacts.

See us at the New Orleans Pharmacists Seminar on thurs., and the Herbsaint Tasting room on Saturday.

Herbsaint Old Absinthe Bar Souvenir Mini

The Old Absinthe Bar* in New Orleans quite naturally offered Legendre Herbsaint as a signature drink, being the absinthe substitute of New Orleans. The Old Absinthe Bar offered a souvenir booklet which reads as a promotional piece for Legendre Herbsaint, and to go along with this promotional booklet, a patron of the Old Absinthe Bar could purchase a souvenir Herbsaint mini to remember their visit. Pictured are an original souvenir Herbsaint mini bottle, and a few other Old Absinthe Bar items from my collection. When time permits, a more detailed photo layout & inventory will be added.

*Not to Be confused with the Old Absinthe House, The Old Absinthe Bar for many years had the original Bar, and Absinthe Fountains, from the Old Absinthe House after the prohibition era raid that shuttered The Old Absinthe House.

Herbsaint at Mardi Gras

From the late 1950s, some beautiful graphics to promote Herbsaint as served in New Orleans.

This was the first major change to Herbsaint packaging by The Sazerac Co., with all new labeling, and a ribbon and wax seal where the old Legendre & Co. paper seal once was.

J. Marion Legendre, and The Sazerac Co. both went beyond their competitors in not only producing an excellent product with Herbsaint, they both would pay a great deal of attention to the graphics and packaging of Herbsaint.

Legendre Anisette

Legendre Anisette was another early product offered by Legendre & Co., as J. Marion Legendre looked for ways to broaden his line of spirits and bitters.

Legendre Anisette was mentioned in the inaugural 1934 Herbsaint recipe booklet, as an ingredient in The Herbsaint cocktail.

Legendre Anisette

Seventy Five Years of Herbsaint

March 1st marks the seventy fifth anniversary of the name Herbsaint.

Following the early post prohibition launch of Legendre Absinthe, the F.A.C.A. "requested" that J.M. Legendre change the name of Legendre Absinthe, to a name that would better fit the Federal regulations, so Legendre Herbsaint, became the new name for Legendre Absinthe.

March 1934 New Orleans billboard announcing "Herbsaint, The New Name for Legendre Absinthe".

U.S. Trademark Document

Original 1934 Unused Herbsaint Label