Monday, December 31, 2012

Happy New Year! from the Legendre Absinthe twins

To celebrate the coming New Year, we present for your viewing pleasure.
Two Legendre Absinthe bottles!



Legendre Absinthe was the original name for Legendre Herbsaint, appearing after prohibition was repealed during December 1933.

Below is a billboard on Canal St. in New Orleans, Dec. 1933 announcing Legendre Absinthe.

 

A very early poster for Legendre Absinthe, from the Sazerac Co. archives.


With Legendre AbsintheJ. Marion Legendre had an advantage over his other competitors in the spirits industry, Legendre Absinthe did not need years of barrel aging like other spirits, so J.M. Legendre was able to have Legendre Absinthe bottled and ready for sale during the first month of repeal.

Below is a Newspaper ad for Legendre & Co., Dec. 31, 1933.





A very Rare Legendre Absinthe drink recipe booklet from the Sazerac Co. archives.





Unfortunately for Legendre & Co., the Federal Alcohol Control Administration would be unprepared to regulate the spirits industry, and properly deal with the rush of business during the early days of repeal, and by the first few months of 1934, the Federal Alcohol Control Administration, would require that Legendre & Co. remove the word absinthe from the label.

Legendre & Co. was not the only New Orleans distiller caught up in the post prohibition legal confusion, regarding absinthe, two other old time New Orleans distillers would also find that they too, would have to remove the word absinthe from their labeling of their products.

We will talk more about this in the coming days...
Stay Tuned & Happy New Year!

Sunday, December 23, 2012

Repeal at The Old Absinthe House Dec. 5, 1933

December 5, 1933 Repeal of Prohibition is celebrated at The Old Absinthe House, as documented by a recent postal card find.

It is quite interesting to see the writer celebrating repeal at The Old Absinthe House, and mentioning "You Have No Idea What Absinthe Does To The Soft Southern Drawl".

One might wonder whether it was left over pre-ban absinthe, or perhaps some of Mr. Legendre's early product to toast the end of prohibition.





It must have been quite an evening...

Saturday, December 22, 2012

Mid 1950s Herbsaint fullsize and pint bottles

Pictured are two mid 1950s Legendre Herbsaint bottles, the standard full size bottle, and the less common pint bottle.




We will have more and better photos up soon, after the holidaze!




We will have an extraordinary new addition to showcase very soon, stay tuned to see a very rare Legendre & Co. find profiled that one won't see everyday.