Legendre Anisette was mentioned in the inaugural 1934 Herbsaint recipe booklet, as an ingredient in The Herbsaint cocktail.
Legendre Anisette
Thursday, February 12, 2009
Legendre Anisette
Legendre Anisette was another early product offered by Legendre & Co., as J. Marion Legendre looked for ways to broaden his line of spirits and bitters.
Legendre Anisette was mentioned in the inaugural 1934 Herbsaint recipe booklet, as an ingredient in The Herbsaint cocktail.
Legendre Anisette
Legendre Anisette was mentioned in the inaugural 1934 Herbsaint recipe booklet, as an ingredient in The Herbsaint cocktail.
Legendre Anisette
Sunday, January 25, 2009
Seventy Five Years of Herbsaint
March 1st marks the seventy fifth anniversary of the name Herbsaint.
Following the early post prohibition launch of Legendre Absinthe, the F.A.C.A. "requested" that J.M. Legendre change the name of Legendre Absinthe, to a name that would better fit the Federal regulations, so Legendre Herbsaint, became the new name for Legendre Absinthe.
March 1934 New Orleans billboard announcing "Herbsaint, The New Name for Legendre Absinthe".
U.S. Trademark Document
Original 1934 Unused Herbsaint Label
Following the early post prohibition launch of Legendre Absinthe, the F.A.C.A. "requested" that J.M. Legendre change the name of Legendre Absinthe, to a name that would better fit the Federal regulations, so Legendre Herbsaint, became the new name for Legendre Absinthe.
March 1934 New Orleans billboard announcing "Herbsaint, The New Name for Legendre Absinthe".
U.S. Trademark Document
Original 1934 Unused Herbsaint Label
Sunday, December 28, 2008
The Sazerac Company
Stop by The Sazerac Company and see their beautiful new website.
They should have a nice Herbsaint related surprise for drinkers later this year...
Stay tuned for more info.
They should have a nice Herbsaint related surprise for drinkers later this year...
Stay tuned for more info.
Friday, December 5, 2008
December 1933, Repeal And The Launch of Legendre Absinthe
December 5th 1933, Prohibition is repealed and J.M. Legendre launches "Legendre Absinthe" in New Orleans.
J. Marion Legendre was one of the first people in the southern United States to receive a Federal Rectifiers permit from the F.A.C.A. following repeal.
Legendre & Co. held Rectifiers Permit number R-48, which is still in use today by The Sazerac Co. in making Herbsaint in the modern era.
Marion Legendre was able to bring Legendre Absinthe to market much quicker than other distilled spirits that required years of aging, giving Legendre & Co. the advantage of having a delicious drink on the market ahead of his competition, that did not need years of barrel aging.
Pictured below is a rare news paper advertisement from December 1933 for the new Legendre Absinthe.
A very rare Legendre Absinthe bottle.
J. Marion Legendre was one of the first people in the southern United States to receive a Federal Rectifiers permit from the F.A.C.A. following repeal.
Legendre & Co. held Rectifiers Permit number R-48, which is still in use today by The Sazerac Co. in making Herbsaint in the modern era.
Marion Legendre was able to bring Legendre Absinthe to market much quicker than other distilled spirits that required years of aging, giving Legendre & Co. the advantage of having a delicious drink on the market ahead of his competition, that did not need years of barrel aging.
Pictured below is a rare news paper advertisement from December 1933 for the new Legendre Absinthe.
A very rare Legendre Absinthe bottle.
Wednesday, September 17, 2008
Legendre's Drugstore
Coming Soon: Legendre's Drugstore.
Stay tuned, we are getting caught up after Hurricane Ike.
A vintage image of Legendre's Drugstore on Baronne, (The original building still stands) with a nice Sazerac cocktail display in their window.
Vintage bottles from Legendre's Drugstore.
Stay tuned, we are getting caught up after Hurricane Ike.
A vintage image of Legendre's Drugstore on Baronne, (The original building still stands) with a nice Sazerac cocktail display in their window.
Vintage bottles from Legendre's Drugstore.
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