March 1st marks the seventy fifth anniversary of the name Herbsaint.
Following the early post prohibition launch of Legendre Absinthe, the F.A.C.A. "requested" that J.M. Legendre change the name of Legendre Absinthe, to a name that would better fit the Federal regulations, so Legendre Herbsaint, became the new name for Legendre Absinthe.
March 1934 New Orleans billboard announcing "Herbsaint, The New Name for Legendre Absinthe".
U.S. Trademark Document
Original 1934 Unused Herbsaint Label
Stop by The Sazerac Company and see their beautiful new website.They should have a nice Herbsaint related surprise for drinkers later this year...
Stay tuned for more info.
December 5th 1933, Prohibition is repealed and J.M. Legendre launches "Legendre Absinthe" in New Orleans.
J. Marion Legendre was one of the first people in the southern United States to receive a Federal Rectifiers permit from the F.A.C.A. following repeal.
Legendre & Co. held Rectifiers Permit number R-48, which is still in use today by The Sazerac Co. in making Herbsaint in the modern era.
Marion Legendre was able to bring Legendre Absinthe to market much quicker than other distilled spirits that required years of aging, giving Legendre & Co. the advantage of having a delicious drink on the market ahead of his competition, that did not need years of barrel aging.
Pictured below is a rare news paper advertisement from December 1933 for the new Legendre Absinthe.
A very rare Legendre Absinthe bottle.
Coming Soon: Legendre's Drugstore.
Stay tuned, we are getting caught up after Hurricane Ike.
A vintage image of Legendre's Drugstore on Baronne, (The original building still stands) with a nice Sazerac cocktail display in their window.
Vintage bottles from Legendre's Drugstore.
Legendre & Co. offered Herbsaint in three sizes ranging from the familiar 4/5 Quart, to the fairly common Mini bottle, and the hard to find pint bottle size. Legendre & Co. offered the pint bottles for their products from the 1930s through 1948, with Sazerac Co. continuing to offer Herbsaint in pint bottles through the late 1950s and into the 1970s.
Pictured is a group of1930s 120 proof Herbsaint pint bottles in very nice condition.
