Saturday, February 9, 2019

Legendre Absinthe Booklet

With the Dec 1933 post prohibition launch of Legendre Absinthe, J. Marion Legendre would issue his first promotional booklet 25 Ways to Enjoy Legendre Absinthe.

Collection of Legendre Absinthe bottles and booklet.
The Legendre Absinthe booklet contained a historical background on absinthe and cocktail recipes to introduce and reassure the public, that Legendre Absinthe was a delicious and safe beverage to consume during the immediate post prohibition days.


The Legendre Absinthe Labeling, and promotional booklet would only last a few short months in early 1934, before the Federal Alcohol Control Administration would require Legendre & Co. to remove the word Absinthe from their product.
J. Marion Legendre would quickly adopt the name Legendre Herbsaint, The New Name for Legendre Absinthe. 

#herbsaint #absinthe #legendreabsinthe #neworleansabsinthe #absinthehistory

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