Legendre & Co. made their own high quality version of Peychauds bitters, this rare bottle dates from the 1930s. Legendre & Co. would market two types of bitters, The New Orleans Bitters, and Orange Bitters, in both mini bottle, and pint bottle size.
Tuesday, February 19, 2008
Legendre New Orleans Bitters
Legendre New Orleans Bitters
Legendre & Co. made their own high quality version of Peychauds bitters, this rare bottle dates from the 1930s. Legendre & Co. would market two types of bitters, The New Orleans Bitters, and Orange Bitters, in both mini bottle, and pint bottle size.
Legendre & Co. made their own high quality version of Peychauds bitters, this rare bottle dates from the 1930s. Legendre & Co. would market two types of bitters, The New Orleans Bitters, and Orange Bitters, in both mini bottle, and pint bottle size.
Legendre Old Absinthe House Cocktail
Legendre Old Absinthe House Cocktail
This Legendre Absinthe House Cocktail bottle is a very early Legendre & Co. artifact, dating from the immediate post prohibition era of December 1933.
The still sealed contents which appear to be intact, are likely a pre-mixed bottled Herbsaint Frappé that Legendre & Co. marketed with other pre-mixed cocktails, that J.M. Legendre made to expand his line of products.
This Legendre Absinthe House Cocktail bottle is a very early Legendre & Co. artifact, dating from the immediate post prohibition era of December 1933.
The still sealed contents which appear to be intact, are likely a pre-mixed bottled Herbsaint Frappé that Legendre & Co. marketed with other pre-mixed cocktails, that J.M. Legendre made to expand his line of products.
Monday, February 18, 2008
Legendre Absinthe Label
Legendre Absinthe Label
The very rare, and short lived Legendre Absinthe label, used only from December 1933, through very early 1934, when the Federal Alcohol Control Administration objected to the use of the word "Absinthe" on the label, and would require Legendre & Co. to change the label. By March 1, 1934 Legendre & Co. would announce the new name, Herbsaint.
Early two piece Legendre Herbsaint label.The bottom Herbsaint logo was likely added to make the new label stand out, as the Herbsaint logo was transitioned into use in 1934.
The very rare, and short lived Legendre Absinthe label, used only from December 1933, through very early 1934, when the Federal Alcohol Control Administration objected to the use of the word "Absinthe" on the label, and would require Legendre & Co. to change the label. By March 1, 1934 Legendre & Co. would announce the new name, Herbsaint.
Early two piece Legendre Herbsaint label.The bottom Herbsaint logo was likely added to make the new label stand out, as the Herbsaint logo was transitioned into use in 1934.
Thursday, February 14, 2008
A Selection Of Vintage Herbsaint Booklets
A selection of Herbsaint recipe booklets, from the beginning to the Sazerac era.
From Left to right, original Legendre Herbsaint recipe booklets, from 1934, 1937, 1944, 1949.
From Left to right, original Legendre Herbsaint recipe booklets, from 1934, 1937, 1944, 1949.
Saturday, February 9, 2008
The Story of Herbsaint
Excerpt from the 1937 Legendre Herbsaint recipe booklet
French in name, French in origin, and French in its sophisticated appeal, Legendre Herbsaint is a drink distinctly European in character. Its very appearance differs from all other drinks. In its original state Herbsaint is a transparent greenish amber. Mixed with water or ice as in a frappe, Herbsaint becomes an opaque beverage whose gyrating whorls of coalescent strata have a distinct opalescent hue. This refreshing and delightful beverage pleases the palate of the connoisseur and man about town alike, and is reminiscent of the charm and unique appeal of New Orleans. in whose Vieux Carre it has attained its greatest popularity. To drink Herbsaint is to recall the glories of the past, to renew acquaintance with the romance and glamour of by-gone days of Old France and of that France of the New World-Louisiana.
French in name, French in origin, and French in its sophisticated appeal, Legendre Herbsaint is a drink distinctly European in character. Its very appearance differs from all other drinks. In its original state Herbsaint is a transparent greenish amber. Mixed with water or ice as in a frappe, Herbsaint becomes an opaque beverage whose gyrating whorls of coalescent strata have a distinct opalescent hue. This refreshing and delightful beverage pleases the palate of the connoisseur and man about town alike, and is reminiscent of the charm and unique appeal of New Orleans. in whose Vieux Carre it has attained its greatest popularity. To drink Herbsaint is to recall the glories of the past, to renew acquaintance with the romance and glamour of by-gone days of Old France and of that France of the New World-Louisiana.
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