Ann Tuennerman: 504-343-4285; firstname.lastname@example.org
Tales of the Cocktail kicks off with a celebration of Herbsaint’s 75th Anniversary
NEW ORLEANS – June 30, 2009 – The 7th annual Tales of the Cocktail kicks off its five-day schedule of soul stirring events with a celebration 75 years in the making. On Wednesday July 8th at 2 pm at the Hotel Monteleone, Ann and Paul Tuennerman, Founder and Executive Director of the New Orleans Culinary and Cultural Preservation Society of Tales of the Cocktail, will be joined by authors, chefs, mixologists and members of the media as they toast the 75th Anniversary of Herbsaint and the start of Tales of the Cocktail 2009 with Herbsaint Frappés.
The Sazerac Company of New Orleans will be launching a Herbsaint Absinthe product in the Fall of 2009. It will resurrect the original formula used by J. Marion Legendre from 1934 when his product was called Legendre Absinthe. He later renamed the product Herbsaint after being forced by the government to cease using the word Absinthe.
Further honoring this unique flavor of New Orleans, the New Orleans Culinary and Cultural Preservation Society will unveil a plaque that will be placed at 124 Baronne Street, the site of J.M. Legendre’s Pharmacy where Herbsaint was born. In addition to Herbsaint Frappés, the event will also feature the Creole Julep and the Sassy Southern Belle, the official alcoholic and non-alcoholic cocktails of this year’s events, as well as Herbsaint and Sazerac truffles.
Toast the official start of Tales of the Cocktail 2009 with Ann Tuennerman, founder of Tales of the Cocktail, and Robert Hess, the 2009 Cocktail Ambassador.
In honor of Herbsaint’s 75th Anniversary, complimentary Herbsaint Frappes will be served as well as the Creole Julep, the official cocktail of 2009, and the Sassy Southern Belle, the official non-alcoholic cocktail of 2009. Attendees will also enjoy Herbsaint and Sazerac truffles.
Main Entrance/Front Steps
214 Rue Royale
New Orleans, Louisiana
Wednesday July 8, 2009
2:00PM – 3:00PM
We will be there of course, with a few old Herbsaint artifacts.
See us at the New Orleans Pharmacists Seminar on thurs., and the Herbsaint Tasting room on Saturday.