Saturday, March 14, 2009

Herbsaint at Mardi Gras

From the late 1950s, some beautiful graphics to promote Herbsaint as served in New Orleans.

This was the first major change to Herbsaint packaging by The Sazerac Co., with all new labeling, and a ribbon and wax seal where the old Legendre & Co. paper seal once was.

J. Marion Legendre, and The Sazerac Co. both went beyond their competitors in not only producing an excellent product with Herbsaint, they both would pay a great deal of attention to the graphics and packaging of Herbsaint.

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